The Pomade - 100ml This water based styling Pomade is all you need for that side-part, slick back style or pompadour. The Pomade provides a strong hold and has a medium to high shine. Shampoos out easily without residue. Perfect for those classic, timeless looks. Directions for use: Apply to dry or damp hair. Work a small amount of product into dry palms and spread evenly across both hands. Work from the back of your head forwards, making sure to spread product evenly throughout your hair. For a more traditional look that lasts all day, apply more generously to damp hair and style as desired.